Your Product Is Powerful.
Your Market Doesn't Know It Yet.
Let's change that by telling your story to the people who need to hear it most.
You're Building a Business. Marketing Is a Job on Its Own.
How do you reach your ideal customers? Which social platforms are they on? Do you need a podcast? How do you become a thought leader without it feeling forced? How do you get your brand into the AI tools people are already using to find solutions like yours?
You have a business to run. You can't afford to take your foot off the gas figuring this out.
You don't believe outside help actually delivers.
You're not sure you can afford it.
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Your ideal customers are searching for what you do right now. Without the right story and the right presence they are finding someone else. That is costing you revenue every single day.
The right fractional CMO stakes their reputation on delivering results. Every single month.
You already know you need help. One of two things keeps getting in the way.
Hi, I'm Kimberly Cockrell Corley.
Fractional CMO for Founders Who Are Ready to Grow
25 years launching brands, closing complex deals, and taking products to market in some of the hardest, most relationship-driven industries on the planet. I've built brands that industries and customers rallied around. We didn't outspend the competition. We understood the customer's real problem, showed up consistently, inspired others to believe in what we were building, and did exactly what we said we would.
Today I run Upward Bound Ventures, where I serve as a Fractional Chief Marketing Officer, helping founders nail their stories, figure out exactly why their current clients love them, and execute the content and messaging that brings them more clients.
Most early-stage founders aren't ready for a full-time CMO or even a marketing team. They need someone with the experience, the executional range of an entire marketing team, and the genuine investment of a partner who treats their business like it matters.
That's how I work. I listen, I think it through with you, I tell your story to the right people, and I execute the content and messaging until it moves. I don't make decks and disappear. I stay in it.
And it's why founders keep asking me to go full time. I stay boutique on purpose. Fewer clients means more focus, more investment, and better results for the ones I take on.
Learn More About the Problems I Help You Solve
Positioning and Messaging
We figure out exactly who you are, who you're for, and why they should choose you. A clear story that makes the right buyers stop and pay attention.
Content and Brand Execution
I write, design, post, and produce it. Blog content, social media, video, podcast, email. Consistent messaging across every channel in your voice without you having to manage a team to do it.
Go-to-Market and Sales Growth
Whether you're launching something new or breaking through a growth ceiling, I build the strategy and execute the plan that gets your product in front of the people who need it most.
What We'll Work On Together
How We Get Started
We Figure Out If We're a Fit
30 minutes, real talk, no pitch. I want to understand your business, your goals, and what's gotten in the way. You'll know by the end of the call whether I'm your person.
I'll Show You
How I Think
I'll share my initial read on where the opportunity is and how I'd approach it. Enough for you to know I've done my homework and that I'm the right person for the job.
We Get
to Work
I roll up my sleeves and get into it alongside you. Strategy, content, social, whatever the priority is. No
handoffs. Just
momentum.
We Keep
It Moving
The work doesn't stop when we hit the first milestone. Markets change, messaging evolves, and your business grows. I stay in it and adapt with you.
Available on a project or retainer basis, whatever makes sense for where you are right now.
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Don't Just Take My Word For It
"Kim was a true role model with all the qualities required to make it the business. She helped to add morale and direction setting for the salesforce and always sought to be the one to provide the out of box solution - the more fun and innovative ideas. We all listened when Kim spoke."
Hady Jawhar
VP of Sales, Fracht
"Throughout Kim's commercial leadership, we achieved significant milestones, evolving into a company with a multi-million-dollar annual turnover and securing partnerships with hundreds of the world's largest shippers, NVOCCs, and ocean carriers... Her proven track record in spearheading zero-to-one initiatives, fostering trust and collaboration, and instigating positive organizational change make her an invaluable asset to any team."
Gordon Downes
CEO & Co-Founder, NYSHEX
Award-Winning. Founder-Trusted.
Your Product Deserves to Be Found.
Let's Make That Happen.
If you're ready to stop guessing and start growing, I'm ready to get to work.
